Overview
Order Number: S330-MKTG2006A3G-0818
Subject：MKTG2006 Managing Social Media Platforms，
A3 Digital Brand Planning (Group, 30%)
Requires students to identify three brand‑related trending topics via Talkwalker and other sources, develop a 3‑month social‑media campaign for one selected topic, write a 7‑9‑page group report and produce a 15‑second‑to‑3‑minute short video;
Our theme：Group 4 Carousell (eCommerce
platform) ，The target brand is Carousell, and you are required to identify the competing brand.
NOTE：
There are four of us in the group. You need to complete the full group‑wide task, and then assign respective responsible sections to each of the four group members.
Final Version Due (writer):(2026-08-21)
University Submission Deadline:(2026-08-22)