Overview
Begin your paper with a 150-word (maximum) summary of the actions Google took in China in 2006, 2010, and 2012. Note: this summary should describe briefly what happened, not explain why. Your paper should continue with an analysis of Google’s actions. It must address the following topics. Use headings for each section – do not include the text of the questions. (1) Who were the four most important stakeholders that Google top management needed to consider in their decision making about whether or not to expand into China? Explain why each stakeholder group is important and describe what each might expect from Google top management. (2) From an ethical perspective, did Google make the right choice initially in 2006 – to launch Google.cn and censor the search results? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific. (3) From an ethical perspective, did Google make the right choice in responding to what happened in 2010? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific. (4) From an ethical perspective, did Google make the right choice in June 2012 – by adding a new feature to searches going through its Chinese-language site in Hong Kong? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific.