The purpose of this assignment is to give you the opportunity to apply the knowledge gained through your readings, along with your personal experience, to designing a real-life entertainment-education intervention. Choose a social need that you want to address and write a proposal to use EE to address the need. This paper is worth 300 points or 30 percent of your final grade. Please follow the following outline:
1. Identify a social need that others have sought to address through some kind of intervention. The need can be anywhere in the world but the focus should be narrow, specific and something you could actually achieve. Examples: Nutrition deficits in poor areas of the U.S., illiteracy in inner cities, high rates of HIV and AIDS in Botswana, prescription drug abuse in the U.S., high obesity rates, lack of access to Christ-centered literation and Bibles, human trafficking, cyber-bullying, mobile phone and video game addition.
2. Develop a complete EE proposal that shows how you plan to address the need through an entertainment-education intervention.
Examples: You might design a play to promote better treatment of handicapped people in Nepal. Perhaps you could design an EE website that helps young people to get off of drugs. You could design a feeding program in a needy area through mobile phone networks; develop a media literacy program in inner cities, create an HIV prevention health campaign, make televised PSAs promoting Bible sales in Turkey, or create a human trafficking webisode series.
Questions
- Introduction, description of social need or issue
- Program goals and process by which the social need or issue is address
- Literature review related to your means of intervention
- Discussion of EE intervention and message appeal to reach people
- Discussion of transmedia strategy
- Research plan, including method, sample, data collection, and type of analysis
- Description of funding needed to support the intervention (project budget)
- References using the APA style manual, 7th edition Conform your paper to APA 7th edition. The style manual will show you how to set titles, sections, page numbers, citations, illustrations, and references.
Your grade for this assignment will be based on including in your paper all the elements addressed in this outline on the previous page, the quality of your written work, and the degree to which you effectively articulate your intervention.
Remember that I do not expect you to actually produce an EE production, since I realize you will not have enough time to do that in one semester. However, feel free to provide pre-production materials like mock-ups, story boards, illustrations, etc. What I want you to do is set everything up so you can go to a funding agency or non-profit organization (NGO, church, missions, etc.) and submit your proposal for funding. Don’t forget to include a PROPOSED BUDGET of the funding you will need to complete your project