Overview
This will all be in relation to the research project that I just added in files. More context on the paper: we did a survey and content analysis of top 20 superbowl ads from 2024 and analyzed them based on their diversity levels and also a survey out to about 50 college students to review the ads and their diversity levels. All of the information can be found in the doc I provided. If you have any more questions feel free to send a message. NO AI including grammarly.
What needs to be done:
EXECUTIVE SUMMARY (1 page)
An executive summary is a thorough overview of a research report that synthesizes key points for its readers,
which includes an opening statement, the purpose of research study, an explanation of the method of data
gathering and analysis, an overview of the findings, and a description of recommendations for media
practitioners based on the findings.
VII. DISCUSSION & CONCLUSION (2-3 pages)
This is the most important section! In this section, that you will write entirely on your own, you are
discussing and reflecting upon your findings. What can you make of the findings? Were they what you
expected? This section should include the following:
● Summary of Findings: In discussing your findings, you should refer back to your theoretical
framework. Therefore, I expect to see some new sources cited here in your discussion. Do the
findings relate or not relate to the previous research you examined (and why or why not do you
think)? Be specific about what you mean—merely a general or overall assessment of your
findings is not enough.
● Strengths and Weaknesses: After discussing the findings, include a description of the strengths and
limitations of your research. What effect(s) do you think your design, your sample, and/or your
measures had on your results? Refer back to your lecture notes or the appropriate textbook chapter to
review the specific issues relevant to your type of study. Some issues you may want to consider here
are: operationalization (e.g., How might your definitions/measures have affected your results?);
internal and/or external validity (e.g., How well are you able to make causal statements [if you are
trying to]? How well are you able to generalize beyond your sample or to other settings/conditions?).
The best papers will be ones that discuss the most relevant issues and that provide the most
interesting insight and thorough use of course material.
● Future Directions: Next, suggest ways in which your study could be improved upon or supported
further by future research. What questions should researchers ask about your main research topic or
findings next? Be specific. How could your topic be studied through different methods? Again, be
specific and propose actual questions and studies using three other methods (i.e., if you conducted a
survey, how could your topic be studied through an experiment, a content analysis and qualitative
interviews?)
● Finally, you should write something about what your study will mean to academic as well as
professional fields. Why does your research matter in the long run? How might what you learned
from your study be applied? What are the anticipated benefits of your study to real-world or
theoretical problems?