Overview
Reach & Explore: Online Social Support
Task: Look at Facebook (or another social media platform where people seek support) OR Google/find a blog that is designed around the idea of fostering social support for various situations/conditions/etc.
Give a snippet of the text that you are analyzing.
Below you’ll find a few types of social support. Which ones do you see in the blog/post that you are analyzing? Give an example from the blog/post for each type of social support present.
Emotional?
Informational?
Esteem?
Tangible?
Network?
Consider the Optimal Matching Model. Does the type of support they are seeking MATCH the support give in this online forum? Explain.
Does the person providing support seem like a weak or strong tie? How can you tell?
What forms of digital activism are present in this support group?
Discussion: [United Breaks Guitars]
Air travel has greatly increased in recent decades.
1. Watch the Youtube video about the musician Dave Carroll and his experience as a United Airlines customer. He was so incensed that the company rejected his damage claim after its baggage handlers broke his guitar that he made a catch Youtube video, "United Breaks Guitars". https://www.youtube.com/watch?v=5YGc4zOqozo&t=36s
2. Answer the following 3 questions:
a. Why did Carroll's video garner so much attention?
b. What options did United Airlines have once the videos had been launched? How well did United handle the situation?
c. What suggestions do you have for service firms in which customers may communicate about their brands? What could have United done to minimize the damage to its brand?
Weekly Reading (a): "Physical Evidence" Article reading for Week 9
Weekly Chapter Reflection (b): You will write a 1-2 page comprehensive paper including the main points of the article in addition to your reflection based on real life experiences; The paper must be double-spaced, 12-point font, Times New Roman with one-inch margins.
Weekly Chapter Q/A (c): In addition, please prepare one discussion question and answer regarding the concept dealt within that week’s chapter. It is kind of like a "Review Session" for each chapter we are studying. For this activity, you are expected to come up with ANY ONE DISCUSSION (Short-Answer) QUESTIONS as long as you think the concept is important and provide your answer for that question. Please make your questions a good (and interesting) question by bringing in a real-life example (from your work experience, or another service setting or Youtube video) by applying the knowledge we have learnt for that chapter.
D-10, Leaders and Collaboration - Small Group Discussion 1
[Image unavailable: directions.png]DIRECTIONS
After completing all the reading assignments for M07-M10, complete all the threads for this discussion. After responding to the first thread prompt below, the responses of other students ANS the additional thread prompts will appear.
[Image unavailable: speech-bubble.png]PROMPT
D10 Thread 1 of 3 - Connections - Organizational Behavior and Unconscious Bias monograph
Share a connection you see between the Organizational Behavior textbook and what you read in the Unconscious Bias monograph. Try not to repeat connections already identified by other students.