Overview
Overview
In Project 3, you'll further hone your strategic communications management skills by advising your client on an international expansion. Your client is looking at this move through a variety of lenses: financial, risk-based, mission-based, vision-based. Your job is to make a recommendation from a communications perspective—to answer the questions, if we move here, how will it affect the organization from a communications point of view? How will the organization's relationship with existing and future publics be affected by moving into each market? How will the organization be affected internally by moving into these markets?
You'll conduct a SWOT for each country, assessing risk and weighing political, economic, geographic, social, and other factors. Basically, you're engaging in communications planning on an international level.
Planning Your Work
You have three weeks to produce your report, executive summary, and presentation; be sure to read through all the steps of the project first so that you can plan your time wisely. Here is a possible task breakdown:
- Week 6: Wednesday, August 13 to Tuesday, August 19, Steps 1–2
- Step 1: Determine Your CountriesStep 2: Understand the Situation
- n week 6, pick the two countries or markets. Share your choices and rationale with your peers. Give and receive input from your peers in the Project 3 Discussion Two Markets.