Overview
The following scenario includes a fictional company and fictional press release. Any resemblance to an actual company is coincidental.
The founders of a mid-Atlantic regional hotel chain have decided to expand their brand to the Midwest and West Coast of the United States. They will be announcing this change at their stakeholder’s quarterly webinar next month. You have been selected as a representative of the company to present this business decision to the investment community. Your presentation needs to reassure stakeholders of the plan and include information provided in the company’s press release.
Review the press release.
Based on the information in the press release and your knowledge of clarifying business decisions through communication, create a narrated presentation that advocates for the company’s expansion, concentrating on the details of strategic decisions rather than financial projections.
Assessment Deliverable
Create a 12- to 14-slide presentation with detailed speaker notes and visuals in which you:
- Introduce the organization and purpose of the presentation.
- Outline the vision behind considering new markets for expansion, highlighting the goal of reaching new customers and enhancing brand recognition.
- Identify potential opportunities in the targeted expansion areas, including tourism trends and the demand for outdoor recreation activities.
- Explain how the hotel chain plans to adapt its brand to resonate with the new markets. Address any cultural considerations.
- Discuss the benefits of expansion for the business.
- Summarize the key points made in the presentation. End with a call to action, encouraging stakeholders to support the expansion initiative.
Cite all sources at the end of your slide deck according to APA guidelines.
Submit your assessment.