Overview
The main aim of this exercise requires you to analyze the whole Marketing process of an actual firm. Based on secondary market research, you need to explain the firm’s chosen actions. the project consists of written report and presentation.
Guidelines
1. Follow normal report format (cover page, references etc)
2. The written report should comprise of the brief background of the company and the industry that it’s
competing.
3. You will select a firm within a designated industry and develop an understanding of that firm’s Big Picture.
You need to get the instructor’s approval before starting on the project to avoid any duplication.
4. Provide description of the company Big Picture.
5. Marketing analysis: Customer Value proposition, SWOT and Business Environment.