Overview
Fnal Livelihood NW Client assignment is an individual assignment to complete the Marketing Recommendation Worksheet . for the assigned Livelihood NW Client. The 2-page worksheet (along with 1-2 page Appendix as needed) should be submitted to Canvas. The purpose of the assignment is to practice making a strategic marketing recommendation that integrates marketing strategy, a tactical recommendation, and customer research and implementation information. This is also an opportunity for you to create an important portfolio piece for a real-world client.
The Marketing Recommendation worksheet involves creating an engaging title, defining the objective (provided by the Client), creating a position statement that recommends a need-based target market and a tactical change, and describing and illustrating the tactical recommendation such that the client can implement the recommendation, providing marketing research supporting the recommendation with evidence of customer value, estimating the tactic cost and timeline, and including any additional references and information necessary to support the recommendation