Overview
The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.
For this assignment, select a market that your brand is currently in or could launch into. You have been tasked with providing your recommendations in preparation for the expansion into a foreign country. In 250-500 words, address the following:
- Identify the foreign country and discuss the overall marketing strategy you would recommend.
- Describe what your personal selling approach would be based upon for the target market. Provide an example of the specific changes you would make and justify the changes.
- Identify ethical and regulatory issues that should be considered when marketing in the identified foreign country.
- Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain the significant differences of marketing between the United States and the foreign country you selected.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.