Overview
Research Plan to Build Customer Loyalty
Without a research plan, your digital analytics program runs the possibility of being unclear, unusable, or misaligned with the marketing objectives. Select one of the scenarios below and discuss the following elements of your standard toolkit with explanations of why this works for you clients and your research plan, include:
Identifying Data Sources
Channels for Analysis
Search parameters and source languages
- Research Methods
- Scenario 1: E-learning Platform
- Task: You are a marketing analyst for a new e-learning platform.
- Scenario 2: Fashion Retailer
Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
- Scenario 4: Your company or company of your choosing
Task: You are a digital marketing specialist for a company.