Overview
The research issues could include any of the following ideas, or could be another idea, with permission of the instructor.
-Develop a new product
-Assess customer satisfaction with product or service, customer service, pricing, or other area
-Determine market opportunities
-Assess advertising effectiveness
-Determine likely market acceptance for new product or service
-Assess market desire for a new feature in existing product or service
-Research market response of a proposed price increase
-Gauge types of customers. Which types of users are most interested in the offering?
-Determine awareness level of product or service, before and after a social media campaign.-Slide: Title: Shows course name, number, student names, and topic.
-Slide: Agenda, with Project Management: Please include an Agenda slide with the team member responsible for each section of the presentation.
-Slide: Situation: Background situation explained
-Slide: Problem Statement: Problem defined clearly
-Slide: Research process: Clear explanation of research process
-Slide: Research objectives: Specific goals of the research
-Slide: Approach: Explain how research was conducted
-Slide: Collection: Explain how data was collected
-Slide: Questionnaire: Explain how questionnaire was designed
-Slide: Sample Plan: Explain how sample was selected
-Slide: Sample Size: Explain how sample size was calculated
-Slide: Analysis overview: Explain how analysis was performed.
-Slide: Results: Show data resulting from research. Show SPSS screenshots.
-Slide: Analysis: Analyze research data and correlate with objectives. Show SPSS screenshots.
-Slide: Limitations: Explain research issues and potential sources of error
-Slide: Conclusions: Explain deductions and inferences based on the findings
-Slide: Recommendations: Provide suggestions on how to proceed
-Slide: References: Indicate reference materials used. Minimum 5.