Personal Brand Marketing Strategy & Elevator Pitch: Just as building a brand and marketing plan is important in business, it is equally important for your personal brand. There are four (4) key tools you will use to build your personal brand plan and you will be required to develop each of the following: - Discover your strengths by taking the free survey on Part 1: Take the FREE survey on viacharactrr.org (link below) to determine your strengths. You'll want to incorporate your strengths into the second part of this assignment.
https://www.viacharacter.org/ - Personal Brand Essence Statement and Strategic Marketing Plan (written assignment following template)
- 7-Second Elevator Speech (each student must record their elevator pitch as voice-over in a PowerPoint presentation)
- Professional LinkedIn Profile, connections, and recommendations
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