Overview
Building Your Research Plan to Build Customer Loyalty
Continue with your findings and feedback from last week's discussion as you continue with your research plan. Continue with the scenario you selected last week for this research plan.
Build your research plan, include:
Identifying Data Sources
Channels for Analysis
Search Parameters and Source Languages
- Research Methods
- (a,b,c,d, make any needed improvements from last week's discussion feedback and include in this weeks assignment)
- Developing a Hypothesis
- Time Frame for Analysis
Identifying the Project Team
- Determining the Depth of Analysis
- Scenario 1: E-learning Platform
- Task: You are a marketing analyst for a new e-learning platform.
- Scenario 2: Fashion Retailer
- Task: You are a marketing manager for a high-end fashion brand.
Scenario 3: Local Coffee Shop
Task: You are a digital marketing specialist for a local coffee shop.
Scenario 4: Your company or company of your choosing
- Task: You are a digital marketing specialist for a company.
Your well-written paper should meet the following requirements:
Be 4 to 5 pages in length, which does not include the pages for sections a,b,c,d, from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
- Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.