Overview
You are required to develop a website prototype for a business of your choosing as part of your digital marketing strategy. You should pay attention to the purpose of the website and its target audience(s).You are further required to write a report that:
justifies the design of the website in terms of usability (navigation)
critically examines two digital marketing tools/techniques and their integration with the website.
recommends metrics and analytical software to measure the effectiveness of the digital tools selected
- The format of the assignment should be in a report format and so should include a cover page, contents page, an introduction, main body, conclusion and appendix. The introduction should set out the scope of the report, an overview of the new business, target market and purpose of website.You should include a working URL in the introduction. Working URL (of the website you personally created in Weebly) – this is essential