Overview
Competitor Analysis (Team)
Each team will research and write an analysis for two direct or indirect competitors. No more than 2 pages per competitor. Consider using tables or visuals to readily communicate relevant information. Competitor Name, Logo, Slogan, and Website Competitor Company Description • Place in the Industry (history, size, growth, etc.) • Target Markets • Social Media SWOT* (Use free accounts with socialblade, brandmention, followerwonk, rivaliq for insights) o Strengths o Weaknesses o Opportunities – External social, demographic, economic industry-relevant trends o Threats – External social, demographic, economic industry-relevant trends • Key Benefits (value proposition) • Brand Review o Positioning (place in the consumer mind compared to other offers) o Current Social Media Strategies (i.e., owned, paid, earned - describe) o Current Message Strategies (how does the brand create brand awareness?) Competitive Situation (in relation to focal brand) • Overall Review (benefits, image, unique selling proposition) • Competitive Position (industry leader, possible threat, minor social presence, etc.)