Overview
The case is TymeBank in South Africa from Harvard Business Publishing.
Please address the following questions in the body of the brief:
- Describe the key characteristics of the marketing environment that TymeBank needed to understand in order to develop a marketing strategy to enter the market.
- Critique TymeBank’s brand and marketing communication activities between November 2018 and August 2019.
- What were the main marketing priorities that Mazinter needed to address in August 2019?