Overview
Assume you are a digital media consultant, and you have been asked by a client to provide a comparison of different social networks. Prepare a professional document that compares the following elements across each of the 7 social networks identified:
A. Platform Marketing Overview
What is the value proposition for this platform?
Describe organic and paid media opportunities for brands, including an overview of the variety of formats available
Provide visual references for the different paid advertising options available
- Outline the specific targeting capabilities that exist to help marketers reach their desired target audience with paid advertising
- B. Marketer Considerations
- Evaluate the main benefits & opportunities for an organization to use this platform.
- What do you believe would be the optimal days/times to post? Why?
Is this platform more beneficial for a B2B or B2C organization? Explain why you feel this is the case.
Describe the typical user of this platform in Canada and a breakdown of user data.
C. Measurement
- What metrics and analytics tools are available for your assigned platform?
- What metrics would you used to analyze media efforts on this platform?
- D. Brand Examples
- Provide 2 recent examples of organizations that are effectively using each network in 2024 (must show both PAID and ORGANIC examples for each).
Explain why you think each of the sample posts/ads are working to further the brands business objectives.
Be sure to include a reference to all research sources.
Cite your sources and support all assumptions.
- There are no specific format or page limit requirements, but your submission should be formatted as if you are sharing this to a potential client to educate them about each network. It must be professional in nature, and clearly convey all information in a visually engaging way. Your report should be visually pleasing and engaging. It should not look or read like an academic report! Anything that is not your original work or common knowledge should be cited.