Initial Post
Please respond to the following questions with a well-thought out and original post:
What are your thoughts about advertising or marketing communications in general? Are they a good thing or a bad thing? How does the integration of marketing communications change the costs and benefits of advertising?
You can reflect on the lecture, the videos, any outside articles or stories you have read or heard, and your own personal experience. Be sure to make reference to some of the materials covered in the book/lecture or articles.