Overview
Marketing strategies are used to promote products and services. Many companies have discovered their customers indicate that ethics and social responsibility matter when choosing products.
Select 1 company that uses ethical behavior as a marketing strategy. Consider the effect it has on the company.
Company: AMAZON
Respond to the following
How does the company you selected distinguish between social responsibility and ethical and legal issues in their marketing strategy?
What is the value to the company of communicating ethical behavior to the public?