Overview
This summative assessment is the start of inputting information into the Strategic Marketing and prepare for sections of it throughout this course.
The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.
Access the Strategic Marketing Plan Template in the announcement section for Week 2 - Part A: Environmental Analysis and SWOT Analysis. You will complete the rest of this document later in this course.
Important:
During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.