Overview
This is the book: https://login.vitalsource.com/?redirect_uri=https%...- It's the Marketing Strategy book.
- Responses to two peer posts will come later.
- Read Case 2 in your textbook: “Business Sink or Swim in the Face of COVID-19 Crisis” Identify a particular brand that was impacted by supply issues during COVID (for example accessing: building materials, technology chips used in cars, computers, and phones, toilette paper, baby food, etc…). Explain how that brand has, or could, move to a blue ocean strategy approach in their marketing for 2023 and beyond.
- Make sure to include references to the weekly learning materials AND additional research on the topic that you conduct, in order to connect your ideas to the concepts we are learning. Properly cite your references at the end of your initial post. YOU MUST INCLUDE AT LEAST TWO REFERENCES: at least one from the learning materials (textbook or ulearn) and at least ONE from an external source that is specific to the supply issue for the product you are addressing.