Overview
locate an article written within the last six years that discusses the use of paid and/or earned media. Discuss how it impacts all four components of the marketing mix. Be sure to include the identifying article information in your introduction, and include a summary of the article. Finally, respond to the questions below.
How is paid and/or earned media used in the overall marketing strategy of an organization (four Ps)?
What types of analytics are used to evaluate the effectiveness of these media?
- Why do you believe earned media is more trusted than paid media?
- What does the article say about the types of Internet marketing tools, social media, and analytics when used in paid/earned media? If this is not specified, what can you conclude about the types of tools used?