Overview
When completing this assignment, review the Toblerone Case. The link to the Harvard Business Course pack for this Pulse candy project reading is: hbsp.harvard.edu.It is the Strategic marketing section by Dr. Lisi. ,or JWU - ELisi - MRKT5500, Summer 2, 2024.
APA 7th Edition.
- Read the Toblerone case from your Harvard Business Publications Course Pack. The case is built around pricing, but it also has a lot of great information about the brand/products and duty-free shopping. My guess is that many/most of you have enjoyed a Toblerone candy.
- As you may know from experience, airport duty-free shops attract very specific shoppers. So based on your learnings from this week's textbook and ulearn material, as well as external research and even your own eperience, identify factors that would impact the promotional mix for Toblerone to specifically drive consumers to shop for its products in duty-free stores.
- Based on the factors you identify in #2 above, come up with your THREE BEST IDEAS for how Toblerone could use integrated marketing communications (IMC) to drive more customers to shop for its products in duty-free shops. Your ideas should use three DIFFERENT approaches! Write a couple paragraphs for each saying what you're proposing, how it would work, and why you think it will work.