Week 6 Discussion: E-commerce Soars With Shopify

Overview

• This is the book: https://login.vitalsource.com/?redirect_uri=https%...- It's the Marketing Strategy book.
• The login is: [email protected]
• The password is: Budbud20
• APA 7th Edition.
• Responses to two peer posts will come later.
• Read Case #19 in your textbook: E-commerce Soars With Shopify from your textbook.
• 2. Pick ONE of the 4 strategic partnerships discussed in the case: Walmart, Facebook, Pinterest, or Affirm.
• 3. Review the social media from the strategic partner you chose.
• 4. Discuss how the social media reflects how Shopify is helping that brand to maintain its customer relationships.
• 5. Address how Shopify implements ANY TWO of the following: social communications, referrals, customer retention, or customer satisfaction. Find at least one external reference to support your thinking.
• Your initial post to the discussion must include at least TWO APA formatted references. One should be the case itself (textbook), and at least one should be based on your individual research to complete this discussion.