Overview
This is the book: https://login.vitalsource.com/?redirect_uri=https%...- It's the Marketing Strategy book.
After reading and watching the materials about the Crisis at Adidas, take on the role of the crisis communication manager as you discuss how Adidas handled the crisis revolving around Kanye West’s anti-Semitic remarks. Craft your own (brief! - JUST THREE PARAGRAPHS) crisis response plan as if you were the crisis manager in this situation. Structure your 3 paragraphs as a "Letter to the Board of Directors" letting them know what you intend to do. Since the Board is well aware of the situation, there is no need to provide background information or reiterate what happened. Just spend your three paragraphs telling the board what you are going to do.
- DO NOT specifically answer these questions but they are things to "think about" in crafting your crisis response plan: What happened? Where and when? Who was affected? Who is involved? When did we learn about the incident? What is the impact/likely impact? Is there any immediate danger? Do we understand the entire issue?
- Since you are crafting a letter, there is no need to include any reference items with this submission.
- Post within the discussion board - do not attach a Word document.