Overview
The first chapter discussed several examples of modern-day content marketing, including how-to videos, online recipes, podcasts, and infographics. However, many small businesses need to see the value of content marketing, as some believe it is only for larger firms with massive budgets.
Write a proposal for each client detailing how content marketing can help their business. Each proposal should include the following parts:
An overview of content marketing and how it helps businesses like theirs. Specify how content marketing helps B2B companies (for the email marketing provider) and B2C companies (the donut shop).
At least one example of content marketing that is helping a similar business
- How would content marketing specifically help their business?