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Marketing · Studypool

Discussion- Advertising Management and Media Choices

Overview

Complete the following discussion based on the prompt given below. 

Can advertising have an effect on the economy? If we think about it, advertising is simply non-personal mass communication, usually persuasive in nature, and typically paid. We all know that taxation, fuel prices, regulations, foreign policies, etc. have deep economic impacts (just look at what is going on today!)... but advertising? How? 

Discuss advertising’s effect on the economy, including resolving the advertising = market power and advertising = information viewpoints. Include also a discussion on the ethical considerations of using A.I. in marketing communications, and its potential impact on consumer perception and spending behavior.

Do not take this as a close-ended, right or wrong question. Discussions are open-ended, and can therefore take on different perspectives, opinions, and answers.