Overview
Description
White Oak Mountain Coffee Roasters has worked hard in its local market area. It is now a premium coffee brand for its region of the southeastern part of the United States. Based on its target market of high-end coffee lovers who brew at home and have an annual household income of $100,000, the brand is ready to develop a digital presence and start to sell online for shipment across the country.
Respond to the following:
- Develop a buyer persona that includes the following:
- Background and demographics: What is their career path and lifestyle?
- Goals and challenges: What problem does your product or service solve?
- Technology and social media: What are your device preferences, social media platforms, and communication preferences?
- Marketing message: How can you describe your solution to have the biggest impact on your persona?
- Using the buyer persona, answer the following questions:
- What information would be included in a media plan?
- What steps would be taken to manage the customer relationship (include how to develop lead generation, sales, and follow-up, as well as connections through social media)?
Please use the U5 IP Template to complete this assignment.