Overview
Our focus in Week 13 is the future of international and global marketing, with key emphasis on "future". Throughout the semester, we explored contemporary international marketing challenges and the current tools, concepts and frameworks available to help address them. As we face evolving business challenges, it is important to understand how we can best prepare for them. Importantly, these challenges ultimately will be addressed by emerging marketers--you.
But there is one key question to be asked first:
After your MKTG class experience, would you consider a career in international and global marketing?
Self-reflection
Length: 1,500 words