Overview
In Week 5, write your Marketing Strategy I in 2-3 pages. Write your paper in APA format,
include a title page and reference page. The following information should also be included:
I. Description of the market opportunity (based on market analysis).
a. Description of need.
b. Discussion of market potential.
c. Description of product concept.
II. Product Strategy
a. Description of product
b. Objectives for product
c. Features and Benefits
d. Product Quality Strategy
e. Product Service Strategy
f. Competitive positioning of product
g. Estimated Costs
III. Situational Analysis (SWOT Analysis)
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats