Overview
Post your response to the discussion question(s) by 11:59 PM (Eastern) on Wednesday of each week. Your posting should be at least 350 words. Please ensure that all questions are answered. Your response to at least one other student is due by 11:59 pm (Eastern) on Sunday of each week. Your response to a classmate should be at least 250 words.
- Discuss the link between Research and Marketing Strategy. Why is this link important? Has the link changed in the past 10 years? The past 20 years?