Overview
In Week 7, write your Marketing Strategy II in 2-3 pages. Write your paper in APA format, include a title page and reference page. The following information should also be included
I. Pricing Strategy
a. Basic Price Strategy Skimming vs Penetration Cost Plus b. Competitor issues II. Distribution Strategy a. Channels used to distribute the product. b. Dealers c. Costs d. Competitor issues III. Marketing Communication and Promotional Strategy 1. Overall promotional objectives 2. Advertising 3. Personal Selling Sales programs Incentives 4. Sales Promotions 5. Competitor issues