Overview
1. includes the previous 500 words. the total document word count should about 3400-35002.
2. Chosen company -ZARA
Students are required to provide a written report which contains an audit of the marketing strategy and programme(s) of a cultural/arts organisation of their choice (see list of suitable organisations below) with a particular focus on social responsibility. For the assessment, the organisation is known as the “target organisation”.
In determining the grade to be awarded, examiners will take into account the following: use of academic literature on arts/ cultural marketing; use of cultural marketing terminology and frameworks; use of relevant market reports; use of relevant corporate data sources; the thoroughness and critical distance of the analysis; consistent and accurate use of a suitable form of academic referencing, presentation and readability. The report has to include a 300-word reflective statement. This statement should explain how the study was conducted and discuss your learning experience while preparing the report.
Please see the marking grid below for a summa