Overview
Social metrics
An abundance of metrics is available to professionals, which makes landing on the “right” metrics all the more challenging.
- Discuss the two different groups of social metrics identified in your text, Digital Marketing Analytics, Chapter 2.
- Choose both an Owned and Earned social metric from different social channels consider a real or imaginary company and discuss the social metrics that you would pick to align with the behaviors you are trying to change with this marketing tool.
- No AI allowed
- Recent References
- APA 7th edition
Discuss the concepts, principles, and theories from your textbook.
Cite your textbooks and cite any other recent sources if appropriate.
Your initial post should address all components of the question with a 500-word limit.