Overview
Advertising Campaigns You Know ( I chose below )
"This Land is Calling" Campaign: Launched in August 2024 by the Saudi Tourism Authority, this campaign invites international travelers to explore the Kingdom's diverse landscapes and rich culture. It emphasizes the unique experiences that Saudi Arabia has to offer, aiming to position the country as a premier travel destination.
In this discussion, you will evaluate an advertising campaign.
- I Choose a recent advertising campaign from Saudi Arabia "This Land is Calling" Campaign
- You have to:
- Analyze its performance based on the following factors:
- Reach: What channels were used to deliver the campaign? Include an image from the campaign and what form of digital media was used in your post.
- Engagement: How did the target audience interact with the advertising campaign?
- Conversion: How many people were exposed to the advertising campaign? (This data may be hard to find, if you can’t find it, consider whether this is a national or international campaign - what was the attempted exposure of reach - in your opinion).
- Advertising Theory: Which of the advertising theories do you think this campaign followed and why?
Discuss the concepts, principles, and theories from your textbook.
Cite your textbooks and cite any other 2 recent sources
Your initial post should address all components of the question with a 500-word limit.
No Ai Allowed
APA 7th edition
Required:
- Chapter 5 in Integrated advertising, promotion, and marketing communications
- Siddiqui, K. A., & Alahmadi, M. A. (2021). Gender Preferences for Men and Women Advertising Models in Saudi Arabia. Asian Journal for Public Opinion Research, 9(4), 30076. https://www.ajpor.org/article/30076-gender-preferences-for-men-and-women-advertising-models-in-saudi-arabia
Recommended:
- Chapter 5 PowerPoint Presentation
- Hamid, M. A. K. A., & Fawzy, S. F. (2021). Saudi females’ attitudes and buying behavior towards advertising through sports. Journal of Management Information and Decision Sciences, 24(4), 1-16.