Overview
Part one:
Chapter 14
1. What are the different types of marketing channels?
2. Compare and contrast the two types of channel conflict. Why is channel conflict damaging to all parties?
Chapter 15
1. Explain the wheel-of-retailing concept
2. What is a wholesaler? How does it differ from a wholesaling intermediary?
Part Two:
Develop a 5 page paper (in APA format) in which you provide a detailed discussion of one of the following topics:
- Effect of Branding on Consumer Purchase Decisions
- Test Marketing and Customer Interactions
- Current Trends in Internet Marketing
- The Spread of Organized Retailing in India
- Effects of Advertising on Children
- Global Marketing
- Consumer Buying Behavior and Satisfaction Level
- Effects of Customer Loyalty Programs
- Customer Relationship Management
- Consumer Behavior and Branding: Pepsi versus Coke
Support your paper with a minimum of five (5) scholarly, peer-reviewed resources (from the ProQuest or EBSCOhost databases) in addition to required resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.