Overview
Based on Lecture 5. This is your last individual assignment.
At the end of the Lecture, in the Key Takeaways & Questions slide (color-coded to each Insight in the Lecture)
To win in mobile, you have to commit to being there in the Micro-Moments that truly matter to your business.
- Choose a popularly-searched topic (can be your favorite brand, you’re your company’s), and search it on your Mobile device. How strong is its “BE THERE” presence?
Today’s consumers move faster than ever on mobile. Can you keep up?
- Choose if you wish, another popular company or brand (or your company). When accessing its mobile content, what useful information is being provided? How useful is it? Is this what customers really want to know/access?
Consumers move faster than ever on mobile. Can you keep up?
- Repeat the same search as above, or choose your own company. How long does it take to perform key actions on mobile? Which actions are the most essential to you, and/or your customers? How fast is the mobile site and its functions?
Are companies connecting the dots? Is yours?
- Repeat the same process as above, or choose your own company. How do companies measure success for their digital/mobile marketing strategy? How does your company (if applicable) measure it? Do teams in your company (if applicable) ‘cross the dots’ and focus on Customer Centricity?
- Answer all of the Lecture questions in the final slide.
- Your answers must be formatted in a PPT presentation, along with supporting and/or illustrating visuals.
- One question/answer per-slide
- APA not necessary
- Citations and Minimum of 4 references are required
- Presenter notes are not necessary, but encouraged
- Multiple files, media, and formats are allowed, but the presentation should be PPT or Pdf