Overview
2 qs only
- How can Accor use content to attract customers to its website for booking, so that it does not have to pay the hefty 20% to 30% commission fees demanded by OTAs like Booking.com? Please outline examples of content format and also the distribution strategy that the Accor team need to implement to drive traffic directly to the Accor website.
- If you are the content marketing manager of Accor Hotel - How will you create a content marketing plan for Accor Hotel? Please outline the steps and also give specific examples for Accor.