Overview
HungerStation - food delivery
Their platforms are: Twitter, Instagram, Snapchat, TikTok, YouTube
Why They're Great: HungerStation’s social media is filled with engaging memes, humor, and influencer marketing. They use TikTok and Instagram Reels effectively to promote food delivery services.
1. Evaluate the key social media platforms used by HungerStation company.
2. Discuss why you think they use these platforms.
3. Recommend one social media platform for them to add to their mix and one social media platform you would recommend they remove. Discuss why?
4. Recommend which analytical tools you would suggest they use to measure these social media platforms. Discuss why?
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(Tip: Consider using Google Trends or Think with Google to explore the company's market).
You should address all components of the questions with a 500 word limit Only
Discuss the concepts, principles, and theories from your textbook.
Cite the textbooks and cite 3 other recenit sources.
No AI Allowed, all content in APA style, In-Text Citations, Recent and scientific References, Real examples
Recommended:
Digital Marketing Analytics, Chapter 9.
Marketing analytics: A practical guide to improving insights using data techniques, Chapter 15
PowerPoint Presentation attached
Course Materials Required:
Grigsby, Mike. (2022). Marketing analytics: A practical guide to improving insights using data techniques. (3rd ed.) London: Kogan Page.
Hemann, C., & Burbary, K. (2018). Digital marketing analytics. (2nd ed.). Pearson Education.