Overview
This is my final project for my class I need you to make me a 20 page double spaced Marketing Plan on my company Apple. Here is the general idea of the assigment "
- Things to remember about the Plan:
- Use the table of contents in the 'resources' module as your guide
- You are presenting both extensive analysis about the marketing landscape and you are formulating strategy
- Remember strategy (and in our case marketing strategy) is a set of decisions you (the leadership) make to harness all of your resources and capabilities to create loyal customers and keep them from resisting substitutes - in essence, sustaining your promise of the brand for all time
- A reminder on the Action Programs - these are precise actions you will implement that define the plan within 2025 - you can certainly stretch into 2026 - it is normal to have much of your action programs be aligned with promotion tactics, but remember you are using the entire 'marketing mix' as your tool kit to create value for the existing and prospective customers
- A reminder on the Budget - this section (a strong paragraph is normal) explains how much your 'marketing plan' and all of its activities, actions, etc. will cost. Your Action Programs cost money - how much will your 'marketing strategy' cost the company over the course of the year - provide strong evidence that supports your rationale - also, don't be cheap - these are huge company's with massive budgets
- A reminder on Controls - think of 'controls' as a set of polices that 'control for results' - what rules or thresholds or guidelines or guardrails or benchmarks help the marketing management team 'evaluate and control' for the results your plan aims to achieve. A typical control in marketing could be as simple as a policy that restrains spending on promotions until evidence shows that low-cost, high-impact public relations has been established (or is demonstrating contagion/momentum). In essence, is our marketing plan working - is it producing results.
- Remember your marketing plan is to be supported by a minimum of ten high quality, rigorous, academic/industry references - preferably with an author - using APA formatting for your bibliography
- You are to have THREE SWOT charts - the EFAS, IFAS, SFAS in your appendices that you reference in the body your paper
- Your five year 'chart' in the early part of the paper can be in the body of the paper: five years, year ending: total revenue, stock price, net income. Let's actually include these years: 2020, 2021, 2022, 2023 and then the best estimates for the end of 2024 - so five 'columns' in the chart
- Lastly, your cover page doesn't count as a page in our page 'count' nor do your appendices
Your Marketing Plan will take time. Aim to demonstrate command of your industry, your company, the brand's position and all of the elements of the table of contents in a rigorous and polished final document. It will be great." I would want for you to follow these requirements so i can get full points and I will also want the assignment to be 0 percent AI and plagiarism. I will upload the list of it should be formatted as well as some examples of previous plans that you can look for as reference and help. Theres a SWOT analysis pdf to help you with that as well as an overview of how it should all look.