Overview
this is the paper guideline. I only need you to do the sections i bolded because thats the section my group assigned me. answer the questions under social media strategy and do the executive summary section.
Objective:
The goal of this project is to apply strategic marketing principles by developing actionable
marketing strategies for Hot Chi Chicken, a Chicago-based restaurant brand. Each team will
tackle a distinct focus area critical to the company’s growth and provide data-driven
recommendations. By the end of the project, students will deliver a written report (5 pages
minimum) and a 12-slide (max) presentation to both the professor and the client.
1. Social Media Strategy
Hot Chi Chicken has built a following without relying on consistent content pillars, instead
using sporadic viral tactics. However, the brand's social media growth has stalled in 2024, and
looming platform restrictions (such as a potential TikTok ban) add uncertainty.
- How can Hot Chi identify and collaborate with the right content creators in the digital economy?
- What collaboration models would be most effective?
- What could a compelling compensation structure look like for content partnerships?
- How should Hot Chi develop a sustainable, organic content strategy for 2025?
Research & Analysis: (EVERYONE)
- Conduct a thorough market analysis relevant to your assigned focus area.
- Identify trends, competitors, target audience insights, and best practices.
Strategy Development:
- Develop clear, actionable recommendations tailored to Hot Chi Chicken’s needs.
- Propose an implementation plan, timeline, and key performance indicators (KPIs) to measure success.
Written Report (5 pages minimum):
- Executive Summary
- Brief overview of the strategy and recommendations.
- Market Analysis
- Competitive landscape, consumer behavior, and industry trends.
- Strategic Recommendations
- Clear action plan based on research and insights.
- Implementation & Measurement
- Timeline, execution plan, and success metrics.