Overview
1. Title Page The title page should state the title of the paper, title of the course, the date of the submission, and the student's name. (1 slide)—1 point 2. Discuss 1) a brief overview of the organization, 2) goals, mission, vision, and 3) marketing strategy. This part of the presentation should be based on your research on the company (from the company website and other third-party sources, such as LIU Library databases) (3 slide)—9 points 3. Marketing problem(s). Provide a succinct summary, identifying key issues (1slide)—10 points 4. Solution of problem(s). Provide alternative courses of action (10 points). Then, make your marketing recommendations (10 points). (2 slides)—20 points 5. An overview of the company’s socially responsible initiatives. Identify what the company has already been doing and recommend at least three distinct strategies they should adopt in future to become more socially responsible. (1 slide)—20 points 6. References. List all the books, articles online and offline, which you used discussing the case. (Please note that this is not the bibliography.) Please follow the APA citation style. (1 slide) 7. Appendix. Attach a copy of the statistical data discussed in the case analysis, if any.