Answer the questions

Overview

Question 1

Discuss the concept “Customer Experience” and how it relates to the product

development at its three levels.

Question 2

Focusing on customers must be the primary orientation of a business organization and

the base of its strategic planning and structuring. As such, other factors concerning

Marketing Planning should be considered “less” important than the “Customer Focus”.

Defend or contradict the previous statement. Support your position with

evidence/examples from businesses practices within local or global markets.

Question 3

Discuss the relationship between socially responsible marketing and a successful

marketing strategy. Support your argument with examples from the local market.

Question 4

Analyzing competition is considered as a major part of the external environment

analysis. Apply the different levels of competitive environment analysis on a company

of your choice within the following industries (Diary, Telecommunication, or Fashion.)

Question 5

Discuss the concept of “Competitive Advantage” and link it to the “The marketing mix”

considering the case of Apple Inc.

Instructions:

Cite any references you use.

Use Microsoft word (Font size 12)

Revise spelling and grammars.

Submit a cover page contains: Name, Student ID, and date of submission)

Exam content is subject to plagiarism electronic and manual checks.

( NO AI )

Deadline for submitting the exam is 14th of May at 10:00 PM (Riyadh time)

Late submissions will be subject to marks deduction.