Details
Wanderlust Adventures is ready to launch its spring travel sale to draw interested travelers to their travel and adventure packages. The purpose of this campaign is to eventually encourage warm leads to schedule a call with a travel pro to discuss travel packages and opportunities.
Part One
Using Wix, create a landing page where additional campaign assets can take users to convert. The landing page should include:
- A headline with a value-proposition focus
- Audience-specific language that would appeal to interested travelers
- A conversion-focused CTA above the fold
- Features and benefits of the travel sale and related travel packages
- Social proof
Part Two
To continue nurturing the leads collected on the landing page, create two different email marketing campaigns to target these users. Each campaign has the same goal but will serve up different types of content depending on the user's behavior and interests.
- Create an e-newsletter to send out to a segmented audience of leads who are interested in travel but have not booked a trip recently. Consider interesting stories, testimonials, etc. that may spark the interest of this audience to include in your e-newsletter.
- Create another email that highlights one of the three-weekend getaway packages offered in the spring travel sale. Imagine this email would be sent to users who are interested specifically in this type of trip. Focus your messaging on the benefits of the trip and direct users to your landing page.
Each email should have the following:
- A well-crafted subject line
- Thoughtful messaging based on the scenario the email is being built for
- At least one relevant image properly formatted for the email
- A CTA using the best practices discussed in class
- At least 100 words in length
Submission
- Build your landing page using Wix and the best practices discussed in class. Use the details below as needed to complete a user-centric page. Share a link to your published, completed page.
- To create your email campaigns, use Mailchimp. You'll need to sign up for a free account to use the platform. Do not pay for anything or submit credit card information. Once your email campaigns are completed, take screenshots of them for submission. Make sure I can see your subject lines and pre-header.
Spring Travel Sale Details
- Hiking Trip:
- Destination: Yosemite National Park, California
- Duration: 3 days, 2 nights
- Package Includes:
- Accommodation in a cozy cabin near the park entrance
- Guided hiking tours to iconic spots like Yosemite Falls, Half Dome, and Glacier Point
- All meals provided, including packed lunches for hikes
- Transportation from nearby cities (optional)
- Park entrance fees included
- Activities:
- Hiking, nature walks, wildlife spotting, photography opportunities
- Price: Starting from $500 per person
- Beach Vacation:
- Destination: Maui, Hawaii
- Duration: 4 days, 3 nights
- Package Includes:
- Luxury beachfront resort accommodation
- Airport transfers
- Daily breakfast overlooking the ocean
- Snorkeling gear rental
- Sunset cruise along the coast
- Optional add-ons: Surfing lessons, spa treatments
- Activities:
- Relaxing on the beach, snorkeling, exploring nearby towns, whale watching (seasonal)
- Price: Starting from $1200 per person
- Tour of New York City:
- Destination: New York City, New York
- Duration: 2 days, 1 night
- Package Includes:
- Boutique hotel accommodation in Manhattan
- Guided sightseeing tours covering landmarks like Times Square, Central Park, Statue of Liberty, and Empire State Building
- Admission to a Broadway show
- Dinner at a top-rated restaurant in the city
- Transportation passes for subway rides
- Activities:
- City exploration, shopping, dining, theater experience
- Price: Starting from $800 per person
Each package offers a distinct experience tailored to the interests of travelers seeking adventure, relaxation, or urban exploration. Prices may vary based on factors like accommodation quality, seasonality, and additional activities included.