Overview
I have a midterm quiz on my Marketing class. There are two essay Questions.
Question 1
Beginning in Chapter 1, the text discusses the "New Marketing Realities” that characterize our modern business environment. 1.) Identify and briefly describe four (4) of these key new marketing realities. 2.) Pick two of these new marketing realities and explain in detail how they impact marketing decision-makers in modern organizations. 3.) Provide at least two actual examples from current real-world organizations (e.g., Apple, Tesla, Amazon, NetFlix, Disney, Google, Zoom, Hilton, Southwest Airlines, etc.). Provide at least two outside reference sources to support your answer (other than the text, Wikipedia, or a dictionary).
Question 2
In Chapter 3 and Chapter 6, the text discusses analyzing, identifying, and targeting consumer market segments. 1.) Explain why this process is so extremely important to you as a marketer. 2.) If you are a Southwest Airlines marketing decision-maker, identify and describe four (4) major categories/criteria you would use to identify and target a key market segment(s) for a new marketing campaign. 3.) In your opinion, what would be the key "value proposition" that would appeal to this market segment? Provide at least two outside reference sources to support your answer (other than the text, Wikipedia, or a dictionary).
My professor doesn't state that how long the answer should be, so I think 500 words on each question should be enough. Just be mindful of plagiarism and AI check through turnitin please.
Here is the textbook details
Title: Marketing Management
Author: Kotler, Philip & Keller, Kevin L., et al
Publisher: Pearson
Year Published: 2021
Edition: 16th
ISBN: 13: 9780135887158 (Hardback) 9780137344161 (e-text) I will post the due date for two days, but I might can add some more hours later. Thank you