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MKT6210 Marketing Management

Overview

I have a final research paper for marketing class. I attached the instructions for you. Here is a brief explanation of my topic.

I selected to create a marketing plan for a product that tracks and monitors the needs of indoor plants in real-time. The product is a smart device that places or sticks inside the plant pots that uses AI and environment sensors to monitor the needs of the plants, such as the level of the soil moisture in the pots, which can help avoid overwatering or underwatering, or the light index that can help the plant get the proper light exposure.

This product will help individuals with hectic schedules, whether from work or school, to provide better care for their plants in real-time.

Here is the textbook details

Title: Marketing Management

Author: Kotler, Philip & Keller, Kevin L., et al

Publisher: Pearson

Year Published: 2021

Edition: 16th

ISBN: 13: 9780135887158 (Hardback) 9780137344161 (e-text)

Please let me know if you have any questions, thank you