Overview
Final Course Paper NEW DUE DATE , August 23, 2024 at Midnight!Due: Saturday, August 23, 2025, 11:55 PM
Assignment: Course Paper: Students will select a current health care product/service and develop a marketing strategy that has real-life application in their community. Prepare an 8-10 page (double spaced) paper. Students should present the marketing process by identifying the community product or service, the consumer environment, buyer behavior, research, market segmentation, pricing, distribution, promotion, advertising, sales, controlling, and monitoring. The grade will consist of 15% for "mechanics" (grammar, spelling, formatting) and 85% of the grade will consist of the extent to which the topic was covered. All papers will follow APA formatting guidelines. This assignment is due in week 7 of the term. Students must utilize at least 15-20 references and 5 or more will be peer-reviewed sources from the library in their paper.
For more guidance review the syllabus or contact the instructor.
The final paper should have the title page, outline, abstract, or introduction paragraph, identifying the community product or service, the consumer environment, buyer behavior, research, market segmentation, pricing, distribution, promotion, advertising, sales, controlling, and monitoring. Maybe a SWOT analysis or other tools may be used to justify your market plan. Lastly, the annotative bibliography takes the place of your reference pages.