Overview
Please watch the video clip on The Spectacular Rise and Fall of WeWork. Also, consider what you have read so far in this course chapters 1 and 2 from the Required Textbook: Ferrell/Hartline’s Marketing Strategy, 7th or 8th Edition (O.C. Ferrell, Michael Hartline, Bryan W. Hochstein)
What went wrong? Do you think this kind of business (shared office space) will be profitable in the future?
Please write your discussion post of at least 300 words on your interpretation of the issue. You also need to make sure you explicitly write about how the subjects discussed in the text (Chapters 1 and 2) relate to this real-life example at hand and include 2 external resources (the textbook is not an external resource) to back your ideas up. Please make sure your original posts are more than 300 words. Your integration of the concepts in the textbook or the articles should be deep. Just mentioning the concepts and not discussing them deeply will not get you a good grade.