LL088_24736_A3-1000 words Report

Post ID: 3451179

Objective:

This assessment task addresses these subject learning objectives.

critically analyse and evaluate managerial decisions with respect to a marketing communications campaign
review principles, concepts, and tools that aid marketing professionals in planning a marketing communications campaign.
recommend marketing communication activities in a comprehensive and integrated manner.

Critique the elements of the marketing communications plan generated from your group assignment
- elements: communications objectives; creative strategies; tactics used; target customer; category positioning (mental partitioning)
- considerations: look at positioning (market needs) and customer persona(s); discuss both positive and negative aspects
Provide a conclusion and recommendation
- write a paragraph stating overall how successful you think the campaign is in reaching the objectives you can infer they want to achieve
  - discuss at least one change (specifically to the material you chose for this assignment) that you think would make the campaign more successful (even if you think it is already successful)
  - explain why you would make this change. Provide support for this from subject content (learning content and readings).

Potential structure:

Page 1: name of the brand/product.
Page 2: provide a brief description of the Campaign.
Page 3: start critique, suggested parts:
- Category Positioning and ‘Involvement by Motivation’ Grid
- Target Customers
- Marketing Communications Strategy and Objectives
- Creative Strategy and Tactics
- Integration of media channels and suitability to audience and objectives.
- Conclusion with a recommendation
References: APA 7th
Appendices: should not contain any content expected in the main body of the report and should only be included if deemed necessary.

Length: Maximum limit of 1,000 words, excluding references and appendices (if any).

Format: Assignments should: